Email Broadcast definitions for SmartSimple include message fields, buttons, list view columns and icons, email metrics, and template variables.
NOTE SmartSimple is transitioning from the classic syntax using "@" to a new syntax using curly braces. Both syntaxes are currently supported.
It is recommended that global administrators enable the new syntax. Locate the System Options section in Global Settings, and toggle Enable New Variable Syntax Set on.
It is recommended that global administrators enable the new syntax. Locate the System Options section in Global Settings, and toggle Enable New Variable Syntax Set on.
IN THIS ARTICLE
Email Broadcast Message Fields
Email broadcast message fields are used to create a new email broadcast message.
| Field | Description |
|---|---|
| Name | The name of the email broadcast message. |
| Category | The category the message falls under. |
| Description | A narrative description of the message. |
| From Address | The email name and address that sends the message. Bounce back and error emails are delivered to this address. The address does not need to belong to an existing SmartSimple user. |
| To Address | The recipients of the email broadcast, selected by Standard or Custom Field. |
| Message Format |
Plain Text: The message sends in plain text format. HTML formatting cannot be applied. HTML: The message sends in HTML format. Extensive formatting can be applied, and the recipient needs an email client that can process HTML to display the formatting correctly. |
| Subject | The subject line of the email. |
| Save As Event | Stores a copy of the sent email with each contact recipient. Contact events then display all email broadcasts. |
| Attachment | The file in a SmartFolder to attach to the message. |
| Unsubscribe Link | Toggle on to not track the link to this email broadcast message. |
| Body | The body of the email message. Click View Variables to display the system-wide variables that can be referenced to autopopulate the message with the correct text, depending on the variable. |
| Last Updated | Displays the date the message was last updated. This field populates automatically when the broadcast is saved. |
| Last Updated By | Displays the name of the person who last updated the message. This field populates automatically when the broadcast is saved. |
Email Broadcast Message Buttons
Four buttons appear at the bottom of an email broadcast message page once the message saves.
| Button | Description |
|---|---|
| Save | Saves new changes made to the message. |
| Copy | Duplicates the content of the message and copies the list of selected recipients. |
| Preview | Opens a modal window with a preview of the email broadcast message. |
| Delete | Deletes the email broadcast message. |
Email Broadcast List View Columns and Icons
The Email Broadcast list view displays the list of email broadcast messages in the SmartSimple instance.
| Icon or Column | Description |
|---|---|
| Send Broadcast icon | Sends the message to all recipients. A confirmation prompt appears before the message sends. |
| Edit icon | Opens the Edit Message window to make and save changes. |
| Name | Displays the name of the message. |
| Category | Displays the category of the message. |
| From | Displays the system variable used for the From Email Address. |
| Last Sent | Displays the date and time stamp of the last time the message was sent to recipients. |
| Last Updated | Displays the date and time stamp of the last time the message was edited. |
| Recipients | Displays the total number of individual recipients who receive the message if it is sent. |
| Reader Log | Available when a tracking link is embedded, which means the Unsubscribe Link toggle is off on the Edit Message page. Displays the name of each email reader and the date and time the email was read. Additional tracked links can also be monitored. The Reader Count is the total number of readers. If a recipient opens the email multiple times, the reader list shows each time the email was opened, but the Reader Count indicates a single reader. |
Email Metrics
Email Metrics displays Statistics and Click Performance for an email broadcast message.
| Metric | Description |
|---|---|
| Number of Opens | Tracks the number of times an email broadcast message was opened, regardless of the individual user. |
| Recipients | Displays the total number of individual recipients. |
| Unique Users | Displays the number of unique users who opened the email, regardless of how many times each user opened it. |
| Email Open Rate | Displays the percentage of unique users who opened the email compared to the total number of recipients. |
| Last Sent | Displays the date and time stamp of the last time the message was sent. |
| Click Performance | Describes the different click actions taken by recipients. Opening Email is one example. |
Template Variables
Template variables autopopulate the body text of an email broadcast message with contact, lead, sender, or workflow information.
| New Syntax | Old Syntax | Description |
|---|---|---|
| {{address}} | @address@ | Address of contact or lead. |
| {{caddress}} | @caddress@ | Contact address. Not available for lead. |
| {{ccity}} | @ccity@ | Contact city. Not available for lead. |
| {{ccountry}} | @ccountry@ | Contact country. Not available for lead. |
| {{cfax}} | @cfax@ | Contact fax. Not available for lead. |
| {{city}} | @city@ | City of contact or lead. |
| {{companyname}} | @companyname@ | Company name of contact or lead. |
| {{cpostalcode}} | @cpostalcode@ | Contact postal code. Not available for lead. |
| {{country}} | @country@ | Country of contact or lead. |
| {{cstate}} | @cstate@ | Contact state or province. Not available for lead. |
| {{cwebsite}} | @cwebsite@ | Website for lead. Not available for contact. |
| {{email}} | @email@ | Email address of contact or lead. |
| {{firstname}} | @firstname@ | First name of contact or lead. |
| {{lastname}} | @lastname@ | Last name of contact or lead. |
| {{now}} | @now@ | Current date and time in the long date format selected by the user in personal settings. |
| {{objectdescription}} | @objectdescription@ | Description field content. |
| {{objectname}} | @objectname@ | Name of the object in the workflow. This could be a file name, user name, company name, or an application name. |
| {{originatoremail}} | @originatoremail@ | Email address of the originator. |
| {{originatorname}} | @originatorname@ | The name of the person that originated the workflow. For example, this value could be the person that added a file to the workflow-enabled SmartFolder, or the name of the person that created a new person record. |
| {{originatorphone}} | @originatorphone@ | Phone number of the originator. |
| {{phone}} | @phone@ | Phone number of contact or lead. |
| {{postalcode}} | @postalcode@ | Zip or postal code of contact or lead. |
| {{sendercompany}} | @sendercompany@ | Name of the sender company. |
| {{senderemail}} | @senderemail@ | Email address of the sender. |
| {{senderfirstname}} | @senderfirstname@ | First name of the sender. |
| {{senderlastname}} | @senderlastname@ | Last name of the sender. |
| {{senderphone}} | @senderphone@ | Phone number of the sender. |
| {{sendertitle}} | @sendertitle@ | Title of the sender. |
| {{state}} | @state@ | State or province of contact or lead. |
| {{title}} | @title@ | Title of contact or lead. |